m-Campaign is a Web-based application enabling enterprises to conduct and manage highly focused, yet cost-effective mobile marketing campaigns. Whether as a stand-alone tool or integrated with an organization’s CRM system, m-Campaignenables mobile marketing via SMS, MMS, WAP and e-mail. Messages can be sent to an entire customer base or to selected customer segments through the creation of distribution lists.

m-Campaign also helps marketing managers measure the success of their campaigns, while giving them the versatility to make immediate adjustments, including campaign halting and resumption, based on market changes and customer responses. Built according to a two-tiered hierarchy, m-Campaign enables IT personnel to manage campaigns conducted by multiple divisions across the enterprise, and marketing personnel to manage division-specific campaigns. Empowering organizations with the ability to easily, independently and securely conduct personalized mobile campaigns, the user-friendly m-Campaign delivers more advertising bang for the buck.

Key Features

• Two-tiered hierarchy: features an application manager for cross-enterprise campaign management, and a campaign manager for campaign-level management
• Multiple media support: supports SMS, MMS, WAP and e-mail campaigns, including SMS and WAP reply capabilities
• Campaign control: enables configuration of multiple parameters, including maximum message rate and message expiry, designated campaign times and dates, and campaign notification
• Pause/resume capabilities: immediately halts and restarts a campaign in the event of heavier-than-expected traffic
• Multi-level reporting: delivers real-time, detailed high- and campaign-level reports at various user-defined intervals (e.g. daily, weekly)
• CRM integration: connects seamlessly with an organization’s CRM and other legacy systems

Major Benefits

• Segmented, cost-effective mobile marketing
• Personalized messaging capabilities
• Web-based, user-friendly system
• Independent, immediate campaign launching and management
• Secured connectivity, permission approval hierarchy and database protection
• Brand development for youthful, innovative positioning
• Fast time to market – no media planning or content production